The story of décidé began in 2023 in the the vibrant capital of South Korea, Seoul. Seoul offers an endless source of creative inspiration for emerging brands. During just four months, immersed in this atmosphere, we were motivated by the fashion we saw around us and set out to design clothes that bridge the gap between fashion we saw in Korea and in Europe. 

Our commitment to quality is reflected in every garment, the first collection, crafted from one hundred percent cotton for durability and timeless appeal. At the heart of each piece is our signature décidé metal tag, whose texture is inspired by the fluid movement of ocean waves. Designed to catch the light in multiple directions, it creates a brilliant effect reminiscent of fine jewelry.

Our logo, a stylized leaf, has a personal connection to the city that shaped us. On a trip to visit our manufacturing partners in the fall of 2023, we stumbled upon a ginkgo leaf on a Seoul sidewalk, the city's official tree. Inspired by its natural beauty, we scanned and inverted the colors of the leaf, transforming its autumn yellow into our signature décidé blue, creating a bold yet elegant emblem for our brand.